Since most businesses get a lot of their traffic generated online these days, website design can make a big difference in the success of your company. An appealing, easy-to-navigate website makes a customer want to stay and explore it. Similarly, poor design indicates a lack of professionalism, causing a lot of the visitors to close the page immediately, moving on to the next listing in the search engine results. Here are some design tips to help you ensure your website attracts more customers to your product or service.
Online users do not want to spend any time figuring out how to get from one place on your website to another. They like the navigation process to be as simple and self-explanatory as possible, or as the designers like to call it, intuitive. If the navigation process is more complicated than it should be, the visitors will leave the website. Start by placing the main horizontal menu at the top of your site, below your company name, logo, or any other vital information. Replicate the menu in the left-hand sidebar, making it vertical this time.
A lot of people try to fit as many images and information pieces on their website as possible. When it comes to Web design, however, less is usually more. Business owners have to keep in mind that the average Internet user’s attention span is very short. If a visitor cannot look through a page and understand its basic meaning in a few seconds, he or she is likely to close the tab. Concentrate on placing one or two central images or other graphical elements on every page, along with several brief paragraphs of text. Do not overload the page with links either, keeping those to the header, the footer, and the sidebar.
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